When you are selling your home, you want to make sure that potential buyers have a positive perception of your home. Buying a home is an emotional decision so you need to make sure that your buyers have a positive perception. Factors that can affect buyers’ perception of your home are key features, curb appeal, and neighborhood comps.

Key Features

When making a listing, you need to make sure that your home has similar features to homes within that price range. Key features include master bedroom suites, walk-in closets, a large tub in the master, size of a kitchen, open floor plans, kitchen pantries, a two-car garage, among other features. If you seek to list your home in a price range with a home that has all these features, but yours does not, this may discourage buyers from making a move to purchase your home. You need to make sure your home is priced properly compared to its competition for a buyer to see that your home also has value.

Curb Appeal

Curb appeal is important to attract buyers and give them a positive perception of your home. Your curb appeal is important because the outside of your home is the first thing that people see. If it does not look great, the buyer will already have a negative perception of the rest of your home. You should choose inviting colors that can attract potential buyers. You should make sure the yard looks nice. You can do this by trimming the lawn and trees and making sure it is free from debris.

Neighborhood Comps

Homes in your neighborhood that have recently sold are known as “comps” and these directly influence the value of your home. Real estate experts will rely on comps in your neighborhood to reflect their value, which will in turn influence the buyers they work with. You also need to be aware of how the comps in your neighborhood look. You need to keep a similar standard and realize that other homes in the neighborhood can reflect both positively and negatively on your home.

Giving your buyers a positive perception is important in selling your home. Factors that can affect the buyers’ perception of your home are key features, curb appeal and neighborhood comps. Knowing these and adjusting accordingly will help you find the right buyer for your home.

 Check out this article on what you need to do to prepare for an open house!